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Advanced analytics enables you to discover patterns and trends in structured and unstructured data, and use this insight to predict the outcomes of future events and interactions. With advanced analytics, your organization can adjust its plans and strategies to become more competitive, minimize potential risk and make the best decisions in real time.

Highlights

Advanced analytics helps organizations predict outcomes with confidence

Advanced analytics software from IBM helps every type of organization perform deeper analysis and improve decision-making:

Businesses attract customers, strengthen their loyalty, identify and prevent fraud and reduce risk.
Public sector organizations evaluate program effectiveness and proactively respond to public safety issues.
Educational institutions improve classroom performance, increase retention rates and support institutional advancement.
Industrial operations predict equipment failure, avoid costly downtime and reduce maintenance and warranty costs.

With advanced analytics your organization can create more precise models that can be applied throughout your business
to help inform better decisions. Advanced analytics allows you to:

Predict competitive initiatives with accuracy.
Identify latent market demand and innovate products to meet it.
Identify a person’s likelihood to develop heart conditions and suggest the right incentives to change contributing behavior.
Anticipate which parts on your customer’s cars are likely to fail in the next 30 days and allows you to proactively notify them, preventing warranty claims.

Advanced analytics can include:

Predictive analytics

What will happen next if our customers continue to purchase as they have in the past?

Simulation

What if we introduce a new product into the market, how are our competitors likely to react?

Optimization

How can we achieve the best loading plan for a truck?

What is likely to happen to our sales if the current trends continue?

What if we change our pricing strategy, how will that impact our customer loyalty and market penetration?

What are the best drug research projects to invest in to maximize our profits, minimize our cash outflow in the next 24 months and coincide with our expiring drug patents?

Every industry, every area in the business can use advanced analytics to help achieve cost effective, top line revenue growth that translates into real market value for the company.

What We Offer

Predictive analysis

Anticipate what will happen next so that you can make smarter decisions and improve outcomes.

Predictive modelingDiscover hidden relationships in structured and unstructured data to develop a deeper understanding of customers, students or constituents.

Products

Advanced analytics software from IBM provides a full range of powerful analytics capabilities to help you identify, combine and manage multiple sources of data, find patterns and trends that lead to deeper insights, and build advanced analytics models for predicting and optimizing outcomes.

IBM SPSS ModelerBuild predictive models quickly and intuitively without programming with this powerful data mining workbench.

IBM SPSS Statistics

Use the power of advanced statistical analysis to understand data, identify trends and produce accurate forecasts.

IBM SPSS Decision ManagementAutomatically deliver high-volume, optimized decisions at the point of impact to achieve superior results.